Webupon

As Google grows and takes on added importance increasingly significant in the management of global information, develop in parallel with many critics that a few politicians (eg Jean-Noel Jeanneney) fear that it could abuse its position, including collecting data very private users of its services, and using them, even praising the use of improperly. A growing number of tools has been developed by different groups and activists to limit the capabilities of Google intrusive. For example hide AdWords advertising.

These instruments are the Tor network ( “The Onion Router”, literally “onion routing”), which anonymizes Internet (with the obvious result is that Google ads are not targeted); software Scroogle , a “Google scraper” developed by the activist Daniel Brandt, which diverts the search engine, it provides a new IP address each time you search, and accept the installation of the cookie on your server before you throw in the trash or the extension for Mozilla Firefox “Customize Google, which makes the cookie anonymous Google and prevent Google Analytics to collect statistics about the user. In addition, some sites militant in defense of the protection of private information  provide information on how users can draw the attention of advertising, including from Doubleclick (acquired by Google), their right of require that data on them will not be collected (they are by default, but there is an opt-out).

The question of whether it is better to be equal volume of the present non-targeted advertising that is clearly targeted a controversial subject.