Maximize the chances that title browsers and Internet search engines will find your article by packing the title with key words and concepts.
If you’re not getting many page views for that article you just got published on an internet site, such as Triond, it could be due to a weak title. Probably the major general way that internet articles are discovered is via search engine hit lists. Since the information a Google or Yahoo searcher inputs includes the keywords and concepts that they’re looking for, you’ll benefit by using these descriptive words in your title.
On Triond, it’s easy to modify your existing title if you decide it’s lacking. Simply locate your article on the Content page, click on the Fix icon (the pencil), and change it to make it more search engine friendly.
Similarly, when giving a title to your new article, think about the terms an internet searcher is likely to use. Include those key concept words in your title to maximize the likelihood that your article will pop up early in the hit list.
If you’ve already come up with a really catchy or cute title, but it’s not very descriptive of what’s actually in the article, a search engine won’t rank it very high and a user may never find it. If you absolutely are in love with your catchy title, strengthen it by adding a colon, then a short keyword phrase. For example, one of my early articles I initially titled “Job Layoffs Cause Leprosy.” Very cute, I thought, but no Google user would ever do a search for the terms ‘layoff’ and ‘leprosy,’ so I doubted it would get many page views. I then modified it to “Job Layoffs Cause Leprosy: A Funny, Satiric Look After Receiving a Layoff Notice.” With the more descriptive terms added after the colon, I made it much more likely for a Google or Yahoo searcher to find my article.
A more descriptive article title, rather than a vague one, also makes it more likely that a browser who’s just skimming titles on a Triond subject page will become interested in your article and click to open and read it. And as a Triond author, that’s the name of the game, to get people to click and read your article so you can maximize your income.













Thu, Feb 19, 2009, by Gary A Cain PhD
Search Engines