Webupon

Driving traffic to a website/blog is very important; especially to those who earn in their pages/posts. And search engines like Google, Yahoo, and Microsoft (MSN) are the best and most cost-effective ways to drive people to your website/blog. There are two sources of search engine traffic, one is the organic search and the other is paid search. In this article we will focus on the organic search.

How Search Engines Rank Web Pages/Posts

The rank of web pages/post on search engines are comes from a SEO’s reverse engineering the Search Engine Results Pages (SERP’s). And they do a somewhat complex matter. Why? Because they essentially type in a keyword, review the results returned, then closely examine the websites that rank well. They look for patterns and information that may indicate why a particular website has a high ranking, then share this information with other SEO’s through blogs, forums and other mediums to try and validate their findings. Now, once there is an informal consensus about a specific technique or strategy, it becomes widely accepted as a SEO Theory. Then these theories are published on white papers, patent applications, and research projects, which give additional clues as to how they rank websites/blogs. And these publications only provide a few pieces of the puzzle, but provide valuable insight.
In addition, if we start discussing the technical details and algorithms that power search engines it would be more complex. However, some webmasters get lost in these details and forget that search engine optimization is really only about two things: (1) writing quality content containing your keywords and (2) getting important websites with similar content themes to link to your website. These two things are much easier said than done, but to illustrate that search engine optimization is not overly complicated. If these two things get right, a website/blog will be 90% optimized.

What to Expect from Search Engine Optimization

To be realistic it is not good to expect of achieving a good ranking overnight. Search engine optimization takes a lot of time and patience. It could take anywhere from weeks to months to achieve a top 10 ranking. And there are no shortcuts. You can’t buy your way to the top or get instant results. And it’s also important to understand that the search engines are constantly changing their algorithms in an attempt to improve their relevancy and filter out spam. You may rank well today, but could lose your position tomorrow after a search engine update. But that’s just part of the game. Search engine optimization is a lot of work, but can pay big dividends. The traffic you receive from organic search doesn’t cost you anything and the only investment required here is your time.