Webupon

Bing is a new search engine from Microsoft that is being marketed as a “decision engine”.  So what is the difference between Bing and others?  The traditional search engine is a software program that searches and retrieves information found on the Internet based on search terms that you provide. These search engines look through their own databases in order to return search results without regard to what a user might want to do with the information.  

With Bing, the results that are returned from a search are integrated with other, related services such as customer reviews, links to shopping sites, and videos.  By anticipating what you might want to do based on the search terms you provide, Bing aims to give users an intelligent search tool that simplifies tasks and expedites the decision-making process. For example, if you were to search for a particular geographic destination like San Francisco, Bing would provide links to other relevant information such as hotels, restaurants, attractions, and local weather.  If you were to be more specific, and type Washington DC to San Francisco, Bing would include air fare information. For a product search on Sony digital cameras, the engine would group the results in categories such as user manuals, instructions, parts, accessories, troubleshooting tips, relevant videos or pictures, and buying options.  All of it is done with one goal in mind—to make it easier for the users to act on the information they get from their searches using a one-stop shopping approach.