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Clickbank has become the default affiliate network for successful affiliate marketers. It is not that Clickbank products pay as much as 75% in affiliate commissions. It is because, Clickbank.com sells hope. And, everyone buys hope.

The emotions attached behind hope are extremely powerful. People hope the things they see, hear and think are true. They hope against the obvious. They hope against everything they know true. People hope they can:

 - Make money with little effort
 - Lose weight without raising a finger
 - Repair credit score in a week

They also hope several hundred other things. Clickbank has thousands of information products, e-books and software that promise to deliver the hopes of the people.

No wonder, the affiliate links are called hoplinks, affiliate feeds hopfeeds and more. There is hope everywhere. People click on these hope-filled links, to fill the bank accounts of merchants and the affiliate marketers who promote them.

It is the promise of hope that has made Clickbank so successful. The information products, ebooks and software products have several advantages over material products. The merchants can claim their products are worth several times they actually are.

When something goes wrong, most of the buyers think it is their fault. And, they do not press for a refund of their money.

The funniest thing is, the buyers buy similar products. The pathetically overweight moms buy a diet plan or exercise plan e-book. They read it for a day or two. Then they forget they have bought the book. After many weeks, they remember they have downloaded some costly e-books. They can’t find them in their computer. Now, they start their quest for yet another break-through product.

This is how hope works. Although the buyers know the answers, they hope some ‘experts’ will solve their problems. They hope for some magic cure for their conditions.

Thus, Clickbank marketers are merchants of hope. Merchants who sell hope do receive checks with huge affiliate commissions. Clickbank has thousands of ways to sell this hope. It makes Clickbank.com the most recognized force in affiliate marketing scene.