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Content promotion is of high importance to us writers. The more popular our content, the more people will read it, and the more money we’ll make. Society has already deemed certain topics trendier than others, but how do we know which topics are all the rage?

Search engines such as Google, Yahoo, Ask and Live already know this information because they have full access to their search term statistics. Of course, this knowledge isn’t freely given out by the search companies to the general public. Fortunately for us, there’s an online internet company distributing this information for free.

In my Grade 9 business class, the first concept our teacher taught us was that the market was affected by only two factors: Supply and Demand. The higher the supply and the lower the demand, the better the price. Conversely, the higher the demand and the lower the supply, the more you’ll end up paying. Well, the same concept applies to readership. The higher the supply and the lower the demand, the less people will read your article. Alternatively, the higher the demand and the lower the supply, the more people will read your article.

So how do we know the supply and demand of a certain article topic? This is where you need three things: a Search Engine, a Calculator, and information regarding the average number of people in a typical month who search for a particular topic (Trellian Keyword Discovery is a good website for this).

I will explain how to calculate the Supply/Demand ratio for your topic by using a Nintendo Wii as an example. After all, I am a member of Club Nintendo. Let’s start off at the top. I want to write a topic about the Wii, so to calculate the Supply/Demand ratio, I first need to make a search. I used Live Search, but although I hate to admit it, Google is the best engine to use for this procedure since it crawls more than 60% of all the links on the internet (though I’ve honestly tried to avoid using it as much as possible after my bout with Adsense). So the first step is to search for my term.

screenshot by author

As you can see from my screenshot, my search term was “Nintendo Wii.” What you want to look at is the total number of search results. In this case, Live Search has found 149,000 results. This is the “Supply” number. Other search engines have different result numbers. Google has 111,000,000 results, but for this example, I will use Live Search.

Now that we know the supply of “Nintendo Wii” topics, we now need to figure out the demand. This is where we use the Trellian Keyword Discovery website. You don’t need to register an account on Trellian to use their system, and they give you 100% complete free access to their database.

screenshot by author

Notice how I entered the Keyword exactly the same as before. This is important, because “Nintendo Wii” is different from “Nintendo-Wii.” Yes, one small hyphen makes a big difference, as you can see from the picture. Anyways, from the results, we can see that the “Demand” for “Nintendo Wii” is 81,362.

Now that we know that the Supply is 149,000 (from Live Search) and that the Demand is 81,362 (from Trellian), we can complete the calculation. Let’s use the Windows Vista built-in system calculator.

• 149,000 ÷ 81,362 = 1.83

The lower the answer, the better. As we can see, the Supply/Demand ratio is approximately 1.83. This means that there is a low Supply and a high Demand for the search term “Nintendo Wii.” No wonder why my Wii topic already has over 2,000 views.

And that’s how it’s done folks. So if you want to know how popular a recipe for Chocolate Cake is…

• Search “Chocolate Cake” on Google. Get the total results number.
• Search “Chocolate Cake” on Trellian. Get the total demand number.
• Divide the Total Results on Google by the Total Demand on Trellian.
• The closer your answer is to zero, the more popular your topic.

Use this same procedure to find out what you should name the title of your article, because some titles are more popular than others. Hehehe. So you now know the secret to determining which topics you should write about, and what you should name them. After all, the more popular your title and the more popular your topic, the more readers you’ll get, and the more money you’ll make.

More on Promotion

• Proven Strategies at Maximizing Your Triond Earnings and Article Views
• Calculating Triond Earnings: Can it be a Work-At-Home Job?
• Top 10 Reasons Why Your Triond Content is Declined or Sent Back for Revision
• Dialga’s Top 10 Most Popular Articles of 2008
• Dialga’s Top 10 Most Interesting Articles as of January 2009