Google and Yahoo dominate about 90% of the online advertising market. Yahoo Search Marketing is far away from Adwords and Yahoo might be considering giving Google all it’s Advertising space and focus on other products instead. What consequences will this bring to Advertisers and Publishers?
Yahoo is testing Adsense in their search results. What will happen to online Advertising? Will Google dominate completely the advertising market? Will Yahoo Publisher Network stay out of business? How will Microsoft react when faced with a bigger Google all the time when they say they want to be the best online advertising solution in the world?
In my opinion I think Yahoo will outsource all it’s advertising space to Google. Yahoo Search Marketing might make a fusion with Adwords and their best features combined will result in a better advertising system to everyone!
After this new deal, Microsoft wants to buy Yahoo, but Yahoo rejects their offer. Will Google buy Yahoo!? If Google buys Yahoo they will dominate more than 90% of the Advertising market!!!
What advantages will this bring to the Adsense Publishers? The first biggest advantage is having all adwords ads and yahoo search marketing ads in your website. Since Yahoo ads are more expensive sometimes and some advertisers only use yahoo to their advertising solutions you can expect to make more money and to have better ads on your website.
This new advantage will also increase the number of websites in their Internet since it becomes more profitable! Get ready to be paid more but also to face tougher competition!
Sun, Apr 13, 2008, by Redburn
Marketing