Webupon

There is great variety in online marketing and you should investigate all of them considering which is the best fit for your product. Here is a comprehensive, but not all inclusive, list from which to start.

Efficient Website 

• You have 5-8 seconds to capture viewers when they open your website.
• Your home page should look professional.
• Have the bare essentials – company name, brief product overview so folks know what they’re looking at right away, links to product info, etc – including contact links.
• High search engine results do not happen by accident; research how to get greater results or use the services of a consultant.

Blog 

• Blogs should be informative, entertaining, and provocative reading material.
• Use a conversational manner to establish a personal connection with readers.

YouTube Link

• Post your own “how to” videos on YouTube or find videos others have posted and post a link on your homepage.
• If practical, post videos of your product in use.

Podcast 

• A podcast offers the advantage of voice versus print.
• Get together with a related expert and create a relevant, informative discussion to post on your website.

Affiliate Marketing 

• Become part of a marketing affiliate.
• Third parties market for you on their sites.
• You do not pay unless an order is placed from their link and then you pay a commission.
   

Forum Marketing

• Find the right forum for your product or service.
• Register early as restrictions can be placed on late-comers.
• Be sure you read the user agreement for language that would restrict marketing contact.
• Spend time getting to know the norms of the forum and integrate marketing carefully.

Links 

• Place links in articles with quality, keyword rich information.
• Links are free to create on your own.
• Having lots of links leading to your informative website increases your ranking for search engines.

Promote Your Website Offline

• Include the address in printed marketing materials, such as poster or brochure printing.
• Point people to your website during radio or TV ads.
• Offer web-only discounts to draw traffic to your site. 

Email Contact

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  When taking orders, get the customer’s email address.

• Send informative newsletters or product updates to enrich your customers as well as keep your business in front of them.

• Be sure to ask permission to send information via email so as not to annoy or offend your clients.

Write Articles

• Post articles related to your business or products and post them on the internet.
• Articles can be informative or instructional, useful for any topic.
• Post links to off-site articles on your website.

Online Classified Ads

• • You can post online classified ads for free or for a fee.
  • Users generally look at the most recent posts, so post often for better results.