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While the word FREE does seem to have an almost magical appeal to people everywhere, it’s not always enough when attempting to generate an interest in downloading your FREE ebook.

Regardless of how valuable the information you’re offering is, human beings are masters at procrastination, which usually leads to not doing something at all. What this means is that sometimes you have to prod people a little in the right direction in order to “encourage” them to go ahead and download your ebook Now. Here are some suggestions on how to go about this:

1. Determine your target audience and research their needs and wants. This will enable you to effectively foresee any reservations you visitors might have about downloading your free ebook.
2. Point out to your visitors the advantages of downloading your free ebook. Be sure to hit the right mental buttons by mentioning emotional as well as logical reasons. Stress how much reading it will benefit their business and educate them for any future endeavors. Tell them about how it will help move them towards their goals and achieving their dreams. Remind them how eventually, each little step they take will lead them toward the ultimate goal of owning a respectable and financially successful business they can be proud of.
3. List the names of any famous people or individuals highly respected in their fields who have downloaded your ebook. Only one important reminder: You must always get the legal permission of these people before taking the liberty of using their names.
4. Ignite the interest of visitors in your free ebook by making it seem to be in high demand. Do this by limiting the time your offer will be available — When it’s gone, it’s gone! — so they must Hurry! or miss out.
5. Instill a sense of trust in your visitors. A good way of doing this involves simply telling them a few facts about your products or services, or business in general that they already know. By verifying these facts in their own minds, they’ll feel more certain of your truthfulness and be more inclined to download your ebook.
6. Tweak your visitor’s curiosity. This is easy enough to do by making it necessary for them to sign-up to gain access to a password protected site in order to download it. This also has the benefit of enabling you to capture their names and use them as leads for promoting your business in the future.