Learning a little bit about search engine optimization and keywords will make you more successful.
We are all hearing about SEO and keywords. Research and optimize to earn more money! The question is: What the heck does that mean? You’ve come to the right place. Learning a little bit aboutSEO and how to use it will benefit you in the long run. The bottom line is: SEO and keyword research will help you earn money in the long run. Who doesn’t want to earn more money?
SEO is an acronym that stands for search engine optimization. An important fact you should know: Only about twenty percent of all SEO businesses are legit – so chances are if you’ve hired someone to handle the SEO department for your business, website, blog, etc – you are being scammed. It is just easier and cheaper for you to learn the basics of SEO and learn how to create search engine friendly content on your own.
Learning How to Optimize for Search Engines
The first step in learning how to make your content search engine friendly is having a clear understanding of the search engine environment. Stop and think about it for a minute. How much do you really know about search engines? Do you even really know what they are and how they work? You are going to need to if you want to optimize your content successfully. The environment of a search engine is broken up into the following different parts: the site, the system, the engine and the directory. Together these four parts are what makes a search engine tick.
Interestingly enough, there are actually only three search engine websites that you even need to worry about. Google, Yahoo! and Bing are the three most populated and used search engine websites on the World Wide Web. As long as you keep these three websites in the back of your mind – you should be all set! Furthermore, an interesting bit of information is that only Bing and Google actually use their own engines to conduct searches. Yahoo!, on the other hand, actually uses Bing’s search engine to collect their data as well.
Most people are well aware of this face – but it is important for you to know that Google trumps all other search engine websites and systems. Google is actually responsible for about sixty-five percent of all searches conducted on the Internet. This is why Google is really the only search engine that a lot of content writers focus on. After all, when people want to look for something – they typically go to Google or tell you to “Google it”.
Search Engine Optimization Techniques
It is true that most search engines are going to look at your pages of content in order to figure out what they are about. However, you can affect the information that the search engine pulls by telling it what the page is about on your own. KEYWORDS are the key to telling a search engine what the content on any page is about or is going to focus on.
It is extremely important for you to realize that titles and headings are extremely important when it comes to properly inserting keywords into your content. You want to try to include your keywords in any (or all) of your headings and titles. This is because the title and headings of an article stand out. They are big, bold and important – so they are a good place for the search engine and the reader to see the keywords telling them what all of the content is about. Not only in regards to a search engine, but typically your readers will skim your article’s headings to see if it is something they would be interested in reading.
It is also a good idea to use text links whenever possible. When you are using a text link – you want to try to make the text link contain one of your keywords. This is extremely helpful to search engines.
One of the most important things a writer can do when optimizing is repeating their keywords. You just want to make sure you have a nice balance of content and keywords. If you over do it, your content is going to be repetitive for the person actually reading it. Not to mention, there is such a thing as too much keyword stuffing and keyword density.
It can also be extremely helpful for you to draw attention to the keywords in your content. Obviously, placing the keywords in headings as mentioned before does a great job of drawing attention to them. However, you could also try bolding or italicizing keywords to draw attention to them. Some people also like to try to use bulleted lists to draw attention to them. You could even write yourkeywords in all capital letters. It is, however, not suggested that you underline them (or any other text) in your articles. This is because underlined text is an indicator of a link to most individuals and it could confuse your reader.
Conclusion: Give SEO a Try
The next time you write an article or content for a website or blog – try spending a little bit of time thinking about search engine optimization. Think about what your keywords are and draw attention to them. More importantly, make sure you have keywords. Once you see the difference in view results with a search engine optimized article or web page and one that is not – it will start to become second nature to you.