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On this busy and competitive society, our lives are a blur, and our presence, a whisper in the wind.  For the freelancer and independent contractor, the need to stand out amongst the voices and morass of the Age of Information becomes a business survival skill.  Self promotion is necessary and vital for any entrepreneur that wants to grow a successful business.  Unlike our parents generation, which looked at self promotion in a negative light, today’s generation values and utilizes it as a tool and venue to success.  Technology has made this change possible.  Older generations are jumping in or getting behind, in a cloud of dust.

In the Hunter-gatherer Age and in the Agrarian Age, self-promotion was dangerous.  You could be killed for overstepping boundaries.  In the Industrial Age, your hard work and dedication did the talking for you.  Most likely, your boss noticed and promoted you.  In today’s Information Age, the task is all up to you; and the better you are at it, the more successful your business becomes. 

Social networking sites are one of the easiest and faster avenues to self-promote.  Sites, such as:  Twitter, Facebook, My Space, You Tube – to name just a few, are excellent tools to accomplish this.  Blogging, as well as, having your own website, present to you more opportunities of self-promotion. Traditional ways, such as:  newspaper and local magazine ads, newsletters, network marketing groups, clubs, and volunteer or private groups, still work well, but not as fast.  Volume and speed play a key role in today’s self-promotion game.  A good way to put it would be:  “Pick up the pace or get behind.”

We are living in a loud and fast-paced planet.  Information is shared at high speeds and volume.  The decision is yours to make.  Are you picking up the pace?