Promoting on the Internet Using Soft-sell Graphics

Tue, Dec 9, 2008, by Timothy Drayton Russell

Marketing

How to use graphic links to promote what you have online, using cool colors and soft-sell text for public appeal/promotion.

I got my eye(s) on you!

Well, here’s where we get going. It’s all about pleasing graphix and proper order of the information provided to the potential click through, K?

1. In the beginning you want to decide on color scheme, you want cool, soft tones to support your text statements, not deter or distract from them. If particular attention is desired for a specific purpose ie “On Sale Today Only”, you could then do the opposite and use contrasting colors and have them play against each other for implementing”standout” properties to the graphic.

2. Then you need to work on how to present your statement, message, words used to convince people that you mean what you say and you say what you mean, no faking, lies or misleading promises of how great the product/service is, alrighty then.

3. Always appeal to the individual’s emotions, like for example, you wish to promote an online business opportunity, be real, explain how hard it has been for you, a working mother w/ kids, a family head recently having lost job, house foreclosure, the whole “money crunch” thing that most are now experiencing in this society.

4. Now you offer to provide a solution, one that you personally are using or can provide insight into how well should it work for….anybody!!

At which time, you also provide a little info on how much this has helped you gain your goals or in some other way, how this product has been proven to function as advertised by some testimonials of others whom actually have tried and succeeded using this product online. Or you can refer the individual to confirmation of any statements/claims for the product’s validity such as BBB reviews wherein they have lists of those products/services which have had the best results, more so than many others, such as online businesses.

5. Now we put things together, the colors, graphics, and text merged w/ graphic or offset bottom, right, left but held together as one unit, one soft toned, smooth color scheme, pictures, photos, and text (later on you will want the code to implement these babies online/email etc) .  You really will not want it on top because this is where you will want the headline at, the text I’m talking about is further supporting the one headline you will put up above the graphic in only text and maybe a Heading 1 or 2 from the HTML choices or just regular font sizing where you choose your size by degrees offered.

6. Here we have a quick example of a promotional .gif ready for online use:

 

As it is, this one is only a graphic and is not a graphic link at this time, for that you would have to implement some html code like this example:

Note: If you are going to “Guarantee” your product then you must offer a “money back” clause to back up your gaurantee, K?

Have a nice day and much luck on Promoting on the Internet Using Soft Sell Graphix!
More to come later with further Internet Promo Techinques.

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