Off page SEO is an important tool in the field of internet marketing to push up the ranking of the site in search engines.
Many SEO experts stresses the importance of On Page Optimization factors like keyword density and bolding text but it should be noted that off page factors are actually more important. This article will focus solely on off page optimization tips for beginners so that your website reaches the #1 position in search engines. Off page SEO refers to one very important factor – how the other websites are linked to your website and how it is done. There can be several techniques and here will discus about these techniques and share tips on better off page optimization.
1. Page rank
Many people argue that page ranks are not important if all other considerations are taken care of. They will say that if the volume of sales and the profits are good then page rank is hardly a factor. However, page rank is still being used as major factor as far as credibility with customers and website visitors are concerned. It also informs you how frequently the major search engines like Google and Yahoo visit your site. People may keep on denying that page rank is a least important factor but eventually they will realize its importance when their page rank is lowered by Google.
2. Anchor text
The text that is used to link to your site is known as the Anchor text. You must convince to link to your site through the anchor text which re generally the main keywords. If the link exchange is reciprocal then you can formulate the text to be used for link trading. However, you may not have this luxury all the time. If you writing comments on other people’s blog then you should exercise more control over the anchor text. You must comment regularly in blogs so that you gain substantial advantage over others in terms of search engine ranking.
3. Strategy for new sites
You must work hard so that other websites link to you. This is essentially important if the website is new or not yet ranked. Now this linking can be from reciprocal link exchange or when other websites link to you. Many people are averse to the practice of trading links in order to improve page rankings. Well, this statement hardly holds truth. There is a reason why people try to avoid trading links. It does take a lot of time and effort to manually exchange links with other websites However, many people are not aware that there are even link exchange sites with the help of which you can automatically build links.
4. Similar Theme links
It is very important to get the links from relevant websites. If your website focuses on dog training then you should request a link from a pregnancy website. This is very important if you want to rank high in SEO. You must do thorough research of the website that you want to link to. Know about the title of the page, the page rank and the main keywords used in that website before you proceed to request for a link.
This article attempts to give a thorough insight into the world of SEO and how it is effective in boosting the search engine ranking. However, you must learn the off page optimization tips very quickly to make a headstart in this field.
English: The three biggest web search engines (Photo credit: Wikipedia)