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For affiliate marketing, pre-sell is tried and tested method to increase your conversion rates. It is customary to send the potential customer to the affiliate’s website via text or banner link. But instead, if you use the link which will direct your would be customers to your pre-sell page, then you will increase your conversion rate visibly.

What is Pre-Sell Page?

Pre-sell page is nothing but an extra page in your website. You have to redirect your potential customer to this page before exposing them to the affiliate’s website. You can do this by adding internal links to this page.

How You Will Compose a Pre-Sell Page?

Most effective pre-sell page is in the form of review. How you write the review of the affiliate’s product is very important. Study famous genuine review sites on internet. The format and wording of your review on pre-selling page should be similar to the product/service review of New York Times.

Refrain from Overselling

Write an introduction of the product/service in to the first paragraph of your pre-sell page. In the middle paragraphs, you may write about the pros and cons of the product/service and in the last paragraphs write about why you are recommending this particular product/service. Don’t make it too long around 3-4 paragraphs is enough, and refrain from overselling your affiliate product/service.

Don’t forget to include 1-2 links in your review for the benefit of your would be customer to go and purchase whatever you are promoting. You add this link in to the name of your product/service. It is also a good idea to
cloak
your link.

What is Link Cloak?

If you want to hide your affiliate link from your prospective customers, then you have to cloak your affiliate link. For pre-sell page, it is very important to create a non-bias impression in the mind of your would be customer. But if your link shows that it is an affiliated link then all your effort will go in to drain. To avoid this, you cloak your link. No doubt the cloaked link will redirect your potential customer to the affiliate’s website but the status bar do not show the affiliate’s URL.