A costumer is much more likely to buy something that comes with a free item attached than he is likely to buy a cheaper item with no free gift.
He may even buy something he doesn’t need just to get the free gift!
The first thing to do to get a loyal costumer is to offer from time to time a free and good gift on your website. Most people go for free eBooks. This way they can not only give free information to the costumer but they can also try to sell them something this way. Making an eBook is very easy, even free software is more than enough to accomplish this.
Ebooks are already available for free on any website. If you want to be more creative, more original I suggest you to make something better such as a simple and fun computer game and make it available for free. With Game Maker you can do it in less than two hours. The results might be worth that precious time.
Offering discounts if the user gives your email address works like nothing else does. Why should you offer a discount while getting their email addresses? Because email is the most used tool on the internet and with their email in your list you can sell them many more products as they might never visit your site again.
However they will visit their email maybe several times a day so your email is always read by the costumer.
Do you know how to make a screen saver? If you do then make on. This way every time their computer is a long time quiet you will show them a lovely set of images or animations while displaying your logo.
Finally do not forget to offer them a free website when they give you the email address or when they buy something from you. Use a random generator to make the template and then just leave the content for them. This way they will always have a unique website, all for free!!!
Thu, Jul 16, 2009, by Redburn
Marketing