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All that is necessary to building such an improvement in your ranking is a fundamental understanding of how the engines work. The majority of all website traffic does come from search engines, and the majority of that traffic, at least sixty percent, comes from Google. It is important that you understand how a search engine will find and present information to your potential customers if you want to increase your rating. There are two types and the first is called robots but more commonly known as crawlers or spiders.

Through such spiders, search engines are able to index websites. Through submitting your site, the spider will go to the site and search through all the pages and index them. Your website content, meta tags, and links will all be examined on your site by the spiders. The spider brings back the information it needs and deposits them where the data is being indexed. Any pages you link to will be indexed, as well. But, some spiders only index a limited number of pages so do not create a site with hundreds of pages.

The spider does return frequently back to your site to see if there has been any updates or changes. The search engine moderators determine how frequently these returns happen. Therefore to put it simply, a spider is actually like a book with all the information such as table of contents, actual content and the references and links to other sites. Spiders such as Excite, Lycos, AltaVista, and Google index up to a million pages a day.

The search engine placement is determined by the search engine trying to find the information that is closest to what the searcher is typing. Presuming your website has a keyword like “buy management book” under the search engine index, your website will be listed on the first page of search results whenever someone types that keyword. However, you will get different rankings for different search engines as they all use different search algorithms to search their indexes.

You should also pay attention to how often and where your keywords are located. Most people keep their keyword density around three to seven percent else it will be considered as keyword stuffing or spamdexing. The search engines also analyze how each links are formed and what are the pages all about. Better search engine rankings come through pages that are related. If you want to get a better search engine placement, you need to know exactly how the search engine placement works, and then use that as a tool to help your website get better placement.