Webupon

Now that you have been marketing online, you have probably heard the term “bounce”. Bounces refer to the visitors that click to enter, and then back out of your site right away. Even if you have spent hours upon hours of developing your product and pitch, if your site does not capture that visitor right away then you will not convert the visitor into a subscriber.

One of the first places you need to look to increase this conversion rate is your landing page. You want it to be interesting, appealing, attractive, direct, and create a sense of urgency. You will not get it right the first time unless you are very lucky, and even then you will need to update constantly. Recruit help from fellow marketers to critique your landing page design.

Convey Value

Your site has to project a perceived value that is far greater the commitment that you request of your visitor. You are asking your visitor to trust you with their email address, so they will naturally want a token or gift in return to add to the value of trusting you with this personal piece of information.

Giveaways, surveys, exclusive pricing, sweepstakes, and other premium gifts can leverage your visitor to convert. Not only will they benefit by being a subscriber, but they receive an instant reward for making such a wise choice.

Even if you have no premiums, the benefits of membership to your site can have great potential if you offer additional perks. Many sites offer mini-courses, electronic sales fliers, and free online order tracking via email. As long as you have a valuable product in exchange for their email address, you will see conversions climb.

Sense of Urgency

Your visitor needs to feel compelled to register while they are still on your site, rather than thinking they will get to it later. Just like anything else in our lives, those things that we put off until later are least likely to get completed. To the visitor, the subscription will not be missed, but you will lose a potential subscriber. What you need to do is generate a sense of urgency so that your visitor does not click away without registering.

Your language can encourage the visitor to jump in with both feet. If you tell the visitor that they have limited opportunity, or hint at a ticking clock, then you are far more likely to get that conversion. Also, calls to action are very effective in this arena.

Try phrasing like “only 100 free copies”, “limited time exclusive offer”, “classes forming now”, “enter your email address below”, and “subscribe today”. These particular phrases all create a sense of urgency and using similar wording to create urgency in your visitor leads to greater conversions.

Split Testing

Just like any other online marketing campaign, the split test is the most effective tool you have. Opt-in marketing is not the most difficult thing in the world to do, but it can take a while to learn to do it well. You will need to keep yourself up to date with the latest trends in internet marketing, and remember that you will need to test for as long as you are live to be sure you are maximizing your results.

Though it will take time for you to get your game right, it does not mean that you should not take the time to do it. When done correctly, internet marketing is an excellent source of online income as either a primary or secondary source. A good, authorative guide to online marketing strategy and opt-in marketing can prove endlessly valuable until you have found your niche.