Blog Promotion: How Readers Find Your Blog

Wed, Oct 21, 2009, by Eric Goode

Marketing

Blog promotion is an important ingredient in gaining loyal blog readership.

The best blog promotion techniques are a common issue among many bloggers.  Blog promotion is requirement of most blogs to increase the blog’s popularity and ranking in search engines. More people today use blogs to promote their business. Blog promotion is like standard website promotion, in that indexing, page ranking, search engine visibility, and linking is essential in the success of a blog.

Blog promotion is essential for gaining readership to your company or personal blog. Without concentrating on traffic, your online efforts will be severely reduced. Blog promotion is a very simple idea that can produce great results. Blog promotion revolves around one’s blog which makes accessibility an important characteristic of a blog. Blog promotion is required to achieve this objective.

 Obviously, a new blog will start with no readers, and in order for people to subscribe they will first have to be able to locate the blog somehow. Therefore, new bloggers need to centralize the majority of their promotion efforts to things like commenting on other blogs, writing guest posts, making social media profiles, constructing inbound links, etc. Bloggers who blog about nature have yet to effectively control the power of social promotions networks like StumbleUpon, del.icio.us, or Digg. Yet, anyone that used social networking as a promotion tool will say that social promotion makes a difference. Search Engine Optimization (SEO) is one of the best and most successful methods of promoting a blog.

Search engines can potentially refer websites or blogs that contain the information being searched. Because of the important roles of search engines in building traffic, search engines are attracted to blogs because they thrive for fresh new content. Search Engine Optimization is how to promote your blogs through search engines. SEO is critical for any website since search engines are the first place that internet users begin when doing an internet search. When a blog updates content then the blog pings the search engine to reveal changes to the blog’s content. After finding your niche, content is very important in gaining a good reputation with your readers. It is so important that if you do not pay heed to this factor, you will never be able to be successful as blogger in your market niche, even if you put your heart in promotion of other factors. Content is key in making your blog worth reading. Create one-of-a-kind, distinctive quality content.

Site promotion tools such as Site Stats, Google analytics and other third party software can be configured on your site, and you can login whenever you need to know about traffic statistics. This helps you keep a check on the effectiveness of SEO activities performed on your site. Sites like Reddit, StumbleUpon or Digg will welcome your posts with open arms, as long as you submit your articles to the correct category within the site.

Commenting constantly can build steady links and traffic to your blog and will usually add more readers. Comment spam is a significant problem for bloggers. Anti-spam measures can help but are always a failed solution as spammers continue to develop new techniques to beat the filters.  A comments area should be provided in your blog software. This keeps the readers happy because it allows them to contribute to the topic and where they post comments and suggestions regarding your article. Also a social bookmarking option is a great way to allow readers to share the blog with others.

Blog promotion is not confined to the online world. Doing offline promotion is just as crucial and the result may be even better balance online promotion. Blog promotion is actually not that difficult but can be if you make it difficult. Blog promotion is a rapidly growing internet marketing method which is gaining increasing recognition among major corporations. Blog marketing serves as a useful channel of communication by making the information that the blog has to offer accessible.

Read my other articles about online promotion:

Search Engine Optimization and Online Promotion

The Perfect Blog Topic

The Truth about Blogging

StumbleUpon: To Stumble or Not to Stumble?

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1 Comments For This Post

  1. cutedrishti8 Says:

    thanks for the helpful information

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