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Are you a business owner who is making an attempt to get the word out about you? Have you given serious consideration to writing a press release? Do you really know what a press release is? A press release is something that can be beneficial to an individual or company who owns a business. You will learn what a press release is and how it can help your business.

According to Wikipedia, a press release is a written or recorded communication that is directed at members of the media for the purpose of announcing something claimed as having news value. Based on this definition, it is reasonable for people who learn this information to conclude that they are supposed to address the media with information that is special and newsworthy.

In my book, a press release is a great opportunity for an entrepreneur to promote his or her business and gain publicity through a well-written form of communication that is distributed to the media and people who are members of his or her target audience. In fact, you are likely to have more success bringing traffic to your business by writing a press release instead of writing an article. The reason for this is that the sole purpose of writing any press release is to demonstrate your business expertise and generate interest in your business whereas the purpose of writing various articles is to inform readers about various topics while not having the opportunity to directly promote your business. If you write your press releases well, you should get most of your readers to visit your business, especially because they are all interested in trying products and services that pertain to your business.

We will now discuss how to write a press release. The first thing you must do to carry out this process is to conduct a search on publications and web sites that accept press release submissions. After you find good submission sites, you must focus on particular steps to write your releases.

The first step to follow is to follow each publisher’s guidelines. The second step is to write a press release that is about 150 to 200 words long. The third step is to write a professional release that provides special information about your industry or business. It is okay to promote your business in the body of your release but it is better to give useful information and tips on how to do something in your field instead of writing a release that is just a sales pitch.

The fourth step is to end your release with a statement that encourages readers to visit you to obtain a great product or service. The fifth step is to include the link to your web site in your bio. The final step is to include your telephone number and E-mail address in the profile you set up with press release submission sites so that reporters can contact you to interview you.

You have learned what a press release is and how it can aid your business.

http://en.wikipedia.org/wiki/News_release