Google Invests Ten Times That Apple … in Lobbying

Tue, Jul 24, 2012, by zakrazza

To be brief, supervised practice in the U.S., lobbying is often done with great blows of ideas backed by dollars. In this fight, Google seems to invest far more than Apple …

Google and Apple are not competing for only the supremacy of the market for mobile operating systems, they are also struggling to get their ideas and interests to the U.S. Congress in a sport popular with Americans: lobbying.

And as we are in the U.S., all this comes with some transparency. And reports are published quarterly to review progress on the state of the art of lobbying. We can thus know which law draws the attention of two giants, and what projects they support.

To believe CNN Money, we know that Google has considered the cradle of the law and Pipa Sopa but also on the Cybersecurity Act 2012 in its first version. For its part, Apple was interested in questions of the open Internet, and also on several environmental issues related to hardware, either the support of the Energy Star or EPEAT, it had left for better reinstate.

But beyond this portrait drawn by the lobbying activities (for or against a project), it is above the catchy amount invested. But no importance is given to the huge stakes and income of the two giants corporates. Google spends ten times more money for Apple to make its voice heard from representatives of the American people. For the first quarter of 2012, Google spent $ 5.03 million against only $ 500 000 for Apple. For the second quarter, Google’s investment decline slightly to 3.92 million and that of Apple switches to 470,000 dollars.

Google Chrome (Photo credit: thms.nl)