A personal blog can be about anything. When you use it as a marketing tool, it becomes about driving traffic. Is this change from a personal tool to a marketing tool a good thing or a bad thing?
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A personal blog can be an online journal of thoughts and feelings, just something to record the inner life of the blogger. This can be very empowering for the blogger. The blogger has no goal other than to get words down on paper, sort to speak.
Once the blogger decides to use his or her blog to drive traffic, and if the blogger is serious about driving as much traffic as possible, his or her blog becomes more than just an online journal. It becomes a marketing tool, a business and a source of money. This has several implications for the blogger.
A personal blog can be diffused, recording everything that comes to the blogger’s mind. A business blog must have a more narrow focus.
A personal blog can be written in a careless fashion, spelling and grammar don’t matter as much as intensity of feeling. The writing on a business blog is a representation of the quality of the product or service that the blog is trying to drive traffic to. Spelling and grammar are of paramount importance.
On a personal blog the writer can be poorly informed about the subjects he or she is writing about. On the business blog, the content had better ooze professionalism and competency.
I use my personal blog as a marketing tool to drive as much traffic as I can to my Triond articles and flash fiction short stories. I now consider my personal blog a business. So, I run it as a business. The business has helped to make me a better writer. For me, that’s a good thing.