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Principle One

The first principle that we learned was about putting something in before you can expect to get something back in return. If you do nothing which let’s face it is what we have been doing up until now you will not be getting anything to magically materialise out of thin air. I think this is something that is fairly easily understood. Principle One states:

You can’t take out until after you have put in

Principle Two

Next in Principle Two we began to learn about when to take back something of what you have been putting in. How much you can take out and theories of exponential growth were introduced by Killer Blogging Principle Two which states that you should:

Reinvest for exponential benefits

Principle Two went one to discuss the ideas of a “cash cow” and letting your investment “cook” for a while. It went on to expound how compounding your input through the reinvestment of benefits back into your investment was a sure-fire way to empower your investment with an exponential growth factor. We also introduced the idea of a “viral” factor which will be discussed in greater depth shortly.

Now it is time to get into the question of:

“How much is enough?”

The answer here is complicated and depends largely on the following types of criteria which I will discuss in greater depth later:

Quantity – How much you want to pull out. Very hard to be satisfied if you don’t know how much you want. Let’s face it we want it all!!!

Frequency – How often you want to be able to pull it out. It is also a good idea to define how much of the “good thing” we want or need. No need to tell anyone else how much you want if you don’t want to tell them.

Period – How long you want to be able to keep pulling it out for. If you are like me then this one is easy. Forever!

Flexibility – Pulling out whenever you want. Once again the answer to this is an easy one. All of the time!

Reason – Why I want to pull out. The best reason of all is: Because I want to!

Commitment – How long you are prepared to keep putting in. Even viral tactics require some attention. Autopilot can also be used to our blogging and content promotion benefit.

Additional Investment – The pull out variable applied with respect to return for effort

Diversification – Expanding both topical content and the locations for your content. We will open new possibilities for exploiting your content. That’s right not mine. Yours!!!!

Research – The amount of research that may be required to garner a following or to develop your content and strategies to the degree of proficiency and return that you desire.

Placement – Finding the best location(s) for your content. The more different places your content can be accessed from will definitely result in you gaining a wider audience-base.

Expansion – Develop new content formats and styles. Simple lessons and exercises will be developed and through them you will be able to expand your horizons. The Internet really has made “the world your oyster”. It’s the pearls that we are after.

Practice – Practice content creation and develop your skills in this area. I will also be giving some basic tips and a few short simple exercises that you can do immediately to begin earning some cash for yourself.

After all; the whole idea of this exercise is to prove that by following a few simple directives anyone can make some extra cash through blogging and content creation. Remember I have already tried and tested these strategies thoroughly myself. My big plan is to start having you earn money and therefore to become willing to participate as potential research statistics for my new book.

Presentation – Presentation can often be more important than the actual content is the way that you present your content. That’s why the news media use attention grabbing headlines. So experiment in multiple formats and styles. I will be detailing how to do this effectively in a later issue.

Targeting – Targeting to a specific audience can often be rewarding not just from the personal satisfaction of meeting “like-minded people” but in being able to get your message delivered in a more direct manner to those you desire to be your audience.

It is no good writing the world’s greatest blog about how to cure the ills of the elderly if you publish the content on a site with a viewer audience consisting of 90% under the age of five.

Goal Setting – Okay I’m sure you have heard this before but I will say it again setting your self goals is important as it gives you an objective or target if you like.

For example: A recent study in Amsterdam has shown that by painting a fly on the inside of a men’s urinal the amount of spillage that occurred decreased quite dramatically. It helps to have something to aim at.

It never ceases to amaze me the things that some people are prepared to research and the are very serious about it even the urinals researchers were seriously conducting human behavioural studies.

Maybe you might like to take a short course in sociology and human behaviour. They may be undertaking some quirky research that you may find amusing. Anyway it is something to remember for times when toilet training becomes an issue.

Work Smart – Sometimes there are multiple ways in which any given task can be accomplished. The object is to find the one that suits you and your objectives best. It also helps to be able to use strategies that optimise that which you do.

You can work hard but you can also work “smart”. I will be going into ways of working “smart’” and maximising your returns per unit of work effort. This will include such tools as automation and style transitioning along with mass production strategies and techniques.

Quality Content – The answers to the questions of: what is quality content and why is it valuable? These will all be explained but in short quality content is generally taken to mean anything that is of original content and creation by the author. This infers that it may not have been published on the net before but this is not always the case.

Correctness – Presenting information is one thing but presenting correct and provable content that is what is valuable about “quality content”. This includes correct spelling and grammar. Yes I know many have issues with these two factors so I will be showing you how to take care of them the easy way.

Tools – A classic example of this concerns research. In the old days research about anything basically involved considerable man hours. Today the Internet has made available the tools that we collectively call Search Engines. I am sure that anyone who has had any exposure to the web will have encountered Google®, Yahoo® and the multitude of other search engines that are available.

I even listed a number of search engines and communications tools that were blog specific or blog oriented in part one of the Killer Blogging Guide. In case you missed it here they are again: Bloglines, BlogScope, Technorati, BlogCatalog and MyBlogLog

Publicity – Call it publicity, advertising, promoting, marketing or anything else you desire it still boils down to getting your message to as wide and copious audience as possible and in the shortest possible time with the least amount of effort.

Here is an area in which I will be giving considerable amounts of guidance. Using psychology is one of my stronger points and I will show you how to use psychological tactics to your advantage.

Internet – The Internet its structure and modus operandi will also be explained. You will find this very helpful in getting the job done. It will also enable you to explore and develop new areas, markets and niches that you never thought were there or would have been of any interest to you.

Niche Marketing – I myself have been involved in some rather tedious niche exercises not because I was enthralled then or now by the subject but because it proved to be profitable. My intent was to prove that the strategies that I am telling you about worked and that anybody given guidance, a little will power and the desire can do just about anything.

Yes I will be telling you about some of these niche adventures that I have had. Some were truly sad and others were just pitiful. Then there were a few that were quite amusing and yes I even managed some that became interesting.

But they all had one thing in common and that was that until the point when I deliberately undertook them I had never had any interest in them what-so-ever. I did it to prove a point. Nothing motivates a person as much as the desire to prove to one and all that they were right and I was.

It is all part of one of my current research projects which when published I will provide links to but please bear in mind that most of what is and what is yet to be finalised for inclusion in the final print draft version of the book is going to cost you the price of buying it to find out about.

Since we are discussing blogging and all about it I will say that much of the blogging related materials will have been covered here but not in the same depth or with the provision of the statistical data that the book will have. The book already contains much that is not relevant to the topic of blogging so just wait and see until my publishers let me divulge more.

Next Time in the Killer Blogging Guide

In the next issue of the Killer Blogging Guide we will be getting back into the serious business of learning about blogs, blogging, blog creation, blog authors and monetizing blogs by introducing Principle Three of monetizing blogs or if you prefer blogging for profit. But first here is a new spin on the blog concept:

Sketchcasting – Since sketchcast.com debuted, the idea of “sketchcasting” finally found a tool that made it a whole lot easier. This is reflected by doing a quick Google search on the term “sketchcast” and you will find over 300,000 results. Not bad considering the term didn’t exist four months ago.

What is it? Basically a simple idea really you use a whiteboard to illustrate your point all the while talking into your PC’s microphone and Oh-la-la-la ideas and illustrations with a running commentary. Check it out for yourself.

So until next time enjoy.