Webupon

Let’s Recap

We also looked into Blog Content, Blog Themes, Blogging Motives, Blogging Formats; Styles such as short isolated thoughts posted one after the other and not necessarily with any thread of relatedness as well as personal journal type blogs, Forms such as one-offs and running commentary blogs, Media, Social Networking and Forums as well as Interactive Blogs where the reader can leave comments or contribute in some way.

From here we went on to check out some of the current types of Blogs including: Private Blogs, Corporate Blogs: of both the internal and external PR and promo varieties, Public Blogs, Art Blogs, Video Blogs, Photographic Blogs, Multimedia Blogs, Mobile Device Blogs, etc.

Technologies both established and developing such as Blog Search Engines, Blogging Communities and Blog Directories were introduced.

Blogging Objectives

We are now going to take a closer look at some of these while we develop a more expansive understanding of the whole “blogging thing”. First we will discuss a little more about blogs and what makes blogging possible. If we want to gain greater and wider public attention, adoration or even acclaim we need to understand a little about the basic philosophies behind blogging and the reasons why it exists in the first place.

Then we will be in a position to use this information to our own advantage and as large numbers of people measure personal and corporate advantage by way of the almighty dollar we will start to develop tactics and strategies that will help to assist us to get more than just a little of our share of the green stuff.

Another objective that many strive for is “how to become a guru”. This will also be laid open to you as well as monetizing ideas for blogs, blogging and bloggers.

Education

While it’s possible that you may wish to go to university or some other educational institution or even take online study at your own pace courses most of which will cost considerably and I will agree; with you in, that personal advancement is a good thing.

Let me tell you a little of my background as I have had considerable experience in all of this myself. I can assure you that this university thing is not only hard work but whilst at university the pay is not the greatest. At least not until you have graduated.

Being a medical student sucked financially. Being a doctor was definitely better; but it takes six years of being a medical student to become a doctor and another year or two of a residency before they will let you run off into the big wide world to start earning.

The Cruelest Blow of All

Then you find out that the pay; while better than that for most people, is not really the greatest considering the amount of time spent in earning it. The costs and worries of running a business and employing staff are something they never told you about in medical school and most certainly never taught you how to deal with and manage them efficiently.

Then the cruelest blow of all. The taxman turns up and wants more than a share. He wants most of it. So back to the books and specialize. Now as a specialist and consultant the money has improved, the job is more interesting, I am helping more of those who need my expertise but the issues of running a business have still to be resolved.

Business Management Classes

So it was off to learn a little business management for me. This did help. But never content and with my desire to help people in need still burning as strongly as ever I decided that technology would be of value in assisting me to help more people; mainly other doctors, to help more people. So computers get in on the act. This was a good idea.

Enter the Internet

After a number of years the Internet got up a full head of steam and so I decide to see if there were any possibilities of using this phenomenon to assist more people to help even more people. To my great delight the answer was yes and like a bull in a china-shop it I dived into this new medium full gusto.

Computer Technologies

After much fruitful activity it starts to become apparent to me that some of the new and exciting new avenues that the Internet and computer technologies seem to issue forth in a never ending stream along with the negatives of this media; such as the ever present threats of malware and persons with malicious intent, I find a need to become involved in computer and IT security.

Confidentiality and Privacy

This is a subject very close to the heart of the medical profession; namely patient confidentiality and privilege, along with all the ethical and moral issues that this entails and the implications of the electronic world in which we live.

Now with the current interest in Privacy and Privacy issues being such a heated topic in the public arena particularly since government has proposed legislative changes that have already been tabled and are now open for due debate and consideration with the ultimate objective of being passed and so enacted to law. I find myself taking an ever keener interest in public debate and forums; not as a participant, but as an observer, at least up until now.

Deaf Ears and Brick Walls

The biggest problem that I have found that the general public has in getting their message across is a lack of effective communication and marketing skills. This is something that can be very daunting and which I have; as already mentioned, had personal first-hand experience and frustration with. The main impetus being that yes; I do hold the ideals of the private person and that private person’s right to privacy very dear as does the vast majority of society.

Well much is being said and written about the subject and continues to be so. Unfortunately it seems that much is falling on deaf ears. I am sure that we all have had this feeling on numerous occasions during our lives. “Is nobody listening to me?” How often have you felt that it was like you have been talking to the brick wall for all the effect that it has had?

Interest

Well blogging and the mediums that it has opened is one way to be heard but only for the interested. So how do you make them interested? This will become abundantly clear over the course of the Killer Blogging Guide.

Effective Communication

Creating interest and the notion that; if I can help people to communicate in a way that matters, then much of the unrest and discontent in society will lessen to some extent considerable or otherwise.

In fact this is the very reason that some newspapers came into existence in the first place. Not; to publish profound, great and worthy items of news, but for the people to have a voice. Even if it was somewhat politicized by the journalist and editorial staff of the publisher.

Communication and Marketing

It is through effective communication that we can express ourselves or get our point across. Whether it is a religious, political, moral, ethical or personal theme matters not. It all boils down to being able to sell or at least market something or someone in the most effective efficient manner possible.

The Numbers Game

One aspect of effective marketing that is so often put forward is that it is a numbers game. I am sure that all of you who have had any involvement in multi-level marketing, direct selling, canvassing, telemarketing or other selling oriented activities including affiliate programs and the rapidly exploding force known as viral marketing will have heard that it is numbers game.

The mobile phone companies have a term for those that they employee to do this type of work and that is “churning”. Churning is in essence the practice of calling on or contacting in some other unsolicited way large numbers of people with the intent of enticing or luring them in some manner to take a definitive action. The action is of course to change from their current phone carrier to the people the churner is currently working for.

As to the effectiveness of the numbers game strategy you only have to look at spam and the activities of spammers to see that this is something that will in one form or another be with us for some time to come.

Consider the proposition that:

“You can get what you want if you help enough other people to get what they want.”

This is a common theme with sales trainers. Perhaps they should be a little more honest and say instead that:

“You will get what you want by helping other people to get what you want them to want.”

Still the biggest question of all that most people want to know the answer to is:

“How can I do this with no work?”

The answer of course is that you can’t.

• Principle One: If you don’t put in you can’t pull out

Next we come to the question of:

“How much do I have to put in before I can start pulling out?”

The answer to this is that it will vary depending on your motives and goals. In particular factors relating to quantity are highest in priority here. The more you put in the more you should be able to pull out. The length of time between putting in and beginning to pull out will dictate the exponential factors between the amount put in and the amount taken out.

Letting your investment “cook” for a while and compounding it by returning any immediate benefits back into the investment is one of the surest ways to turn your investment into an exponentially growing cash cow.

• Principle Two: Reinvest for exponential benefits

This can be as simple as continuing to add to your content on a regular basis. Inviting readers to leave comments to your blogs helps to create the “viral effect” which is a topic I will be expanding upon in a later issue.

The next burning question is: How much is enough? This will be where we pick up the storey in Killer Blogging Guide Part Three. Until then enjoy!