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When blogging, what is the first thing you need to do? Find your topic and you are well on your way. The topic should be interesting, informative and inspirational. It should grab your readers heart and shake it to the core. I believe the aesthetics of your blog are key as well.

Aesthetics is defined by wikipedia as the way something is perceived, usually and most often it is related to art. A boring blog will drive the reader mad, you must keep them enthralled in what they are reading at all times.

Keys to effective blogging:

1. Topic
2. Aesthetics
3. Creativity and thought
4. Longevity (Is the information in the blog going to be useful to the reader for days, months or even years to come?)

My advice to all bloggers, keep your blogs focused, thought-provoking and useful and your readers will continue to return to your pages time and again. Who knows they may even subscribe and pass your information along. I hope you all enjoyed this article and that it is helpful in the development of your blogs. Take care and be blessed all.