I got on the Internet about ten years ago. I started blogging maybe eight years ago. “Stickiness” is not a term I invented. I forget when and where I came across it; but the idea of stickiness is, once a visitor clicks on your blog the visitor doesn’t want to leave because of all the good stuff on your blog. What kind of stuff?
Okay, first off your blog has to be focused on something. My blog, Pittsburgh Flash Fiction Gazette, is focused on the art of flash fiction. So in the Gazette you will find a lot of flash fiction stories and articles about writing flash fiction. So far so good. But that’s not good enough.
Image via Wikipedia
Flash fiction is too narrow. There is a definite audience for flash fiction but that audience does not send me enough hits. If you’re into blogging for money, and I am, online writing means pulling in as many visitors as possible. This means I blog about more than just flash fiction. In the Gazette a reader will find articles about crock pot cooking, Pittsburgh, politics, sexuality, social security, erotica, public television, University of Pittsburgh and anything else that catches my fancy.
I’ve had readers find the Gazette through the tag “carpel tunnel”. I’ve had carpel tunnel and I blogged about it. You should see the tags that bring people to the Gazette. Some of the tags I can’t print here. Let’s just say, when a visitor finds the Gazette that person has a lot of things to hold his or her interest. I try to make the pages of my personal blog sticky. There’s plenty for those who enjoy flash fiction and a little bit for everyone else.
The idea of stickiness is a good online marketing tool and is good for any online business. How sticky is your blog?
Nicely put.
Thanks for the info
Very interesting!
True, I guess part of it is the focus, and make it alive, sometimes that is a bit difficult.
strovek, “Stickiness” is an interesting concept and you can see why it works. I’ve tried very hard to make my personal blog sticky.
Sourav, it can be so difficult to come up every day with new content to blog about if you just stay focused on one thing. Having variety on your blog really helps.
Mrs. Heart, at first I did have to establish the identity of the Gazette and give my core audience what they wanted. But once I did that I was free to blog about anything I wanted to as long as I kept my core audience happy.
Marie, it can be very difficult. A blogger has to be careful not to lose the core audience of the blog while reaching out beyond the core audience.
Thanks, I’d heard the term but never knew what it was.
I tried blogging. It was a complete failure. I am so glad you are successful at it!
Petalm, it takes a little bit of work to make a blog sticky but once a blog is sticky the work is well worth it.
martie, it took me several years before I found my niche in blogging. Now I’m glad I stayed with it.
Nice work
I sure wish I knew what blogging even meant. I am just now feeling my way around Triond. Is blogging like conversation or do you write articles and poems like we do here?
Interesting
Impressive words.
royee, blogging can be lots of fun and making your blog sticky makes blogging even more fun.
mo, a blog is an online journal a person keeps and it can be about anything.
Mythili, I’m really proud of my personal blog. I even thought about deleting it when I started to publish on Troind but that would have been a terrible mistake.
chitragopi, the Pittsburgh Flash Fiction Gazette is even in Wickepia, the Internet user-generated dictionary.
Creating stickiness (or sticktoitiveness as I’ve also heard it referred to) ain’t easy. Think of the fly paper strips that you hang in barns. What’s on that fly paper that makes it so irresistible to that fly paper that he just has to land? Hmmm, good old-fashioned sweets.
You’re right Guy. That’s the battle we need to win is finding that sweet bit of information that our readers can’t get enough of. My problem is that I’m not there yet – but I’m always striving.
Borlok, there seems to be two audiences that have to be pleased: your regulars and your new readers.
i find it troublesome to stay within a niche in the initial stages of a blog, sometimes i get inspired and write a three page article, and i won’t find anything to write about for another month.
whenever i sit down and make time to write, I end up with writer’s block…
jawaadahmadkhan, the setup of a blog is the most difficult time. It may take time to find a niche.
I have been blogging for about 6 years and obviously have never heard of this term but I sure do like it! Good stuff indeed,very helpful!
Thanks, that was a very helpful article. I guess my blog must be sticky because the same people keep coming back.
Mystify, it’s a great concept. I hope my Triond account is sticky.
Frances, that’s the idea and you want new readers all the time, too.
I have been considering a personal blog for a while, but just don’t get the time between work and parenting…
Vikram, it does take time to publish a blog plus you are writing for Triond.
I don’t know how sticky mine is but not sticky enough.
Hello, Guy Hogan.
You have used the term “Stickiness” very eloquently, indeed! Though, many Bloggers might be knowing the beneficial effects of stickiness (without having the natural skill to put this into practice). However, there are other more serious problems as well, as described in the article under title, Beyond The Mirage of The Alluring Programs on The Internet, published at this very site, which have destroyed the unique potentialities of the Internet.
Ruby, stickiness can involve many things just like the article points out. It’s a balancing act.
I don’t have blog but I like the idea.
Jane Jane, actually you can think of your Triond account as a blog.
Very good site.. thanks webmasters…
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Nice one Guy. Found through your link on Twitter.
apparently not sticky enough, found this one on twitter too.=)