Stickiness is good for business. This is how to make your blog sticky.
I got on the Internet about ten years ago. I started blogging maybe eight years ago. “Stickiness” is not a term I invented. I forget when and where I came across it; but the idea of stickiness is, once a visitor clicks on your blog the visitor doesn’t want to leave because of all the good stuff on your blog. What kind of stuff?
Okay, first off your blog has to be focused on something. My blog, Pittsburgh Flash Fiction Gazette, is focused on the art of flash fiction. So in the Gazette you will find a lot of flash fiction stories and articles about writing flash fiction. So far so good. But that’s not good enough.
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Flash fiction is too narrow. There is a definite audience for flash fiction but that audience does not send me enough hits. If you’re into blogging for money, and I am, online writing means pulling in as many visitors as possible. This means I blog about more than just flash fiction. In the Gazette a reader will find articles about crock pot cooking, Pittsburgh, politics, sexuality, social security, erotica, public television, University of Pittsburgh and anything else that catches my fancy.
I’ve had readers find the Gazette through the tag “carpel tunnel”. I’ve had carpel tunnel and I blogged about it. You should see the tags that bring people to the Gazette. Some of the tags I can’t print here. Let’s just say, when a visitor finds the Gazette that person has a lot of things to hold his or her interest. I try to make the pages of my personal blog sticky. There’s plenty for those who enjoy flash fiction and a little bit for everyone else.
The idea of stickiness is a good online marketing tool and is good for any online business. How sticky is your blog?