Blogging: Picking Your Target Audience

Fri, Nov 20, 2009, by Guy Hogan

Blogging

This is how you hit the bull’s eye.

My blog, Pittsburgh Flash Fiction Gazette, has articles on it about writing and blogging.  It has commentaries on it about crock pot cooking and living on social security.  It has articles about sexuality.  It has plenty of flash fiction.  But my target reader is the beginning writer.

Image via Wikipedia

 

As far as I can tell, a blogger must do two things to be a successful blogger.  The blogger must try to keep the same readers coming back; and the blogger must constantly attract new readers.

The reason my blog has so many different subjects on it is because the blog must constantly attract new readers.  My hope is that some of the new readers will find something in the core subject of the blog that will turn them into regular readers.

My target audience, beginning writers, will find plenty of reasons to keep coming back.  How does a blogger find his or her target audience?  It’s easy.

The blogger must figure out what he or she could blog about endlessly. 

It really doesn’t matter what it is.  Just so long as the blogger can turn out a constant stream of content on it.  Someone on the Internet will want to read it.  But you must have a target reader in mind and aim your content at that reader.  Then every once in awhile throw in some content aimed at readers who are not part of your target audience.

Let me add, if you mainly blog about yourself your target reader is really only one person.  Make sure your target reader is someone else besides yourself.  A blog should entertain, inform or do both.  I read a report once that estimated there are 3 billion or more people on the Internet. 

Your target audience is waiting.

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41 Comments For This Post

  1. sweet sunshine143 Says:

    I will keep that in mind. Not to blog about myself. Great advice. I will be coming back to this article as a reference.

  2. ken bultman Says:

    I agree about writing to a target audience first and foremost. New readers will show up automatically.

  3. Lord Banks Says:

    Good advice will take it onboard nice one.

  4. Christine Ramsay Says:

    Good advice. Thanks for the information.

    Christine

  5. mkd1788 Says:

    thanks for sharing this useful information

  6. J J Neuman Says:

    Good stuff, Guy…very practical and concise. Thanks, JJ

  7. CHAN LEE PENG Says:

    Thanks for the tip. This is useful.

  8. cutedrishti8 Says:

    Very helpful tips…

  9. Jorgen Says:

    Thanks for a good post Guy! I started out my blog about recruitment and then it has sort of evolved into career advice, self improvement and personal brandingl. The great thing about that is that I know a lot about all 3 subjects and could blog till I drop abou them! My page in case you are intersted: http://www.theundercoverrecruiter.com

  10. chitragopi Says:

    Interesting article with useful tips.

  11. LovelyWolf Says:

    I’m a creative writer, all I can do is just HOPE that people will want to read my material. Thanks for the info tho!

  12. Guy Hogan Says:

    sunshine, I’m glad you found the article useful.

  13. Guy Hogan Says:

    ken, yes that’s been my experience and it’s in all the literature that I read about blogging.

  14. Guy Hogan Says:

    Lord Banks, my personal blog is becoming my personal School of Blogging.

  15. Guy Hogan Says:

    Teves, I like writing these little, short informative pieces. I’m getting good at it.

  16. Guy Hogan Says:

    Christine, this same advice also applies to blogging on Triond.

  17. Guy Hogan Says:

    mkd, I’m learning a lot from my personal blog.

  18. Guy Hogan Says:

    J J, I’m getting better at writing these flash articles.

  19. Guy Hogan Says:

    aunslaught, I find blogging very addictive.

  20. Guy Hogan Says:

    CHAN LEE, I’m happy to share this information.

  21. Guy Hogan Says:

    cutedrishti8, this advice works for Triond, too.

  22. Guy Hogan Says:

    Jorgen, having three core subjects is even better.

  23. Sourav Says:

    Useful advice… thanks Guy!

  24. Guy Hogan Says:

    chitragopi, blogging can be fun and educational.

  25. Guy Hogan Says:

    LovelyWolf, your blog is about entertaiment. A creative writer must give extra attention to tags.

  26. Guy Hogan Says:

    martinpm, I hope you found the article useful.

  27. Guy Hogan Says:

    Sourav, the same thing is true about blogging on Triond.

  28. diamondpoet Says:

    Good advice thanks for sharing.

  29. zoeyclark Says:

    I guess my blog is about my interests but it does cover Hollywood,rockn’roll and freelancing so I am pretty sure I inform and entertain others too. But there are so many blogs- it is just so tricky to reach people…

  30. Lady Sunshine Says:

    Sound advice Guy, as always.

  31. PR Mace Says:

    Guy, you always give good advice. I very much enjoy reading you. Because of you I did some research on Flash Fiction as I had never heard of it until I read some of yours. I submitted a brief article on the subject tonight. I think my writer’s block of over. Thanks for your help.

    Catch you later, Pam

  32. wonder Says:

    These things crawled in my mind, you got them fixed.

  33. Frances Lawrence Says:

    Very good advice. I take your point about not writing about yourself but when it is done very well it can be a huge success e.g. the Belle de Jour blog led to books and a film.

  34. deep blue Says:

    An awesome read indeed.

  35. fishfry aka Elizabeth Figueroa Says:

    That makes a lot of sense, the hardest part is that there is so much I want to write about, from religion to health and how the world is going sour……………..I just cannot find the time to do it all. I will keep your words on my mental file so that I have something to come back to.
    Thanx

  36. Alex Says:

    Nice article and thanks for sharing information.
    Thanx
    Alex

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