The blog advertising company Adgitize has finally shut down.
I have written on the amazing opportunity Adgitize provided to bloggers before. Their service was simply amazing, rewarding bloggers for doing the things which they needed to do anyway. It was one of a kind, and a great tool for people looking to get their own blogs started.
Unfortunately, Adgitize has shut down. It’s a true loss to the world of blogging. No other advertiser offered the same incentives as Adgitize. Rewarding writers with money and exposure by getting involved with the community and writing regular blog posts was a huge boon to Adgitize, and made the service very popular among bloggers. But their business model was unstable, and they simply weren’t getting enough in advertising income to cover the amount they had to pay to publishers and bloggers.
As amazing as it was, Adgitize tried to please too many people at once. They had cheap advertising for bloggers to get exposure, offering discounts for people who bought more than one advertising plan for multiple blogs. At the same time, they paid bloggers simply for visiting other blogs and writing posts. Things bloggers were doing anyway (or should have been). Between their multiple avenues of income for publishers, and the cheap advertising they offered, it’s no surprise they started to lose money. Sustaining their growth would have been difficult, let alone turning a profit.
Adgitize offered a unique business model, and one which became very popular very quickly. If someone could fix the problem with turning a profit (perhaps lower pay rates, or more expensive advertising packages), then there’s no doubt they could reopen Adgitize, or start their own service which offers a similar thing for bloggers and advertisers alike.
For now, however, I (along with many other bloggers), mourn the death of Adgitize.