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How to Create a Sitemap.xml

3 Quick Ways to Create a Sitemap – Chalk Talk Thursday #9

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Creating a sitemap is an essential SEO task. In this article, I’ll walk you through a few of the common ways to generate sitemaps, starting with 3 amazing tools: xml-sitemaps, Yoast SEO, and Screaming Frog. Let’s dive in!

Option 1: How to Build a Quick Sitemap for Free with XML-sitemaps.com

Xml-sitemaps.com is an awesome free tool. For a small site this easy-to-use utility will fill all your needs. If you are using a large e-commerce platform like Shopify you will already have a tool to generate sitemaps for you. Otherwise though, xml-sitemaps is a great choice. Just follow these steps!

How to Build a Sitemap Using xml-sitemaps.com:

1. Go to xml-sitemaps.com
2. Enter the URL that you wish to crawl through

Use this free and easy method to generate a sitemap and audit your website's SEO

3. Xml-Sitemaps will automatically crawl your website and produce a sitemap.
4. Press download to get a copy of your sitemap file!

Option 2: Use Yoast SEO to Build a Sitemap on WordPress

It can often be useful to get a custom sitemap when some installations are creating bloat. Inside of WordPress there’s a very helpful plugin called Yoast SEO that is very common. Great for getting title tags and meta descriptions listed on the site. While there is a paid version, you get a lot out of the free plugin, making implementation of SEO items extremely easy!

Build a sitemap easy with Yoast SEO. WordPress provides developers with a great tool to

How to Build a Sitemap with Yoast SEO:

1. Click the “SEO” section of your wordpress admin dashboard, then navigate to “General” > “Features.”
2. From features, disable anything you don’t want to use on your site and then click the question mark next to “xml sitemaps.” From there, press “Seed XML sitemap.”

Building a sitemap can be quick and easy with a plugin like Yoast

3. From there, Yoast will generate a sitemap that you can plug into your search console.

Once you have a sitemap from Yoast you can plug it into your search console and then begin to sort out your indexing

Pro Tip! — One really nice thing Yoast does is split up your pages–chunking your sitemap into different page types so you can observe your index ratio for each type inside the search console. You can use this functionality to figure out if you don’t have many pages indexed. You can click down into the deeper level of the sitemap to observe individual pages.

Yoast is a great way to split up your sitemap, view individual pages and audit your site's indexing

Now, one thing that’s very helpful about Yoast, especially when you’re just hopping into the SEO world for the first time, is that they make it very easy to auto-generate title tags and meta descriptions. Yoast features nice little cues that point you in the correct direction; and the service makes it easy to deactivate things if they’re unimportant so you can keep them out of the index. One key feature is the ability to deactivate unimportant data from the index. You can use this feature to trim low-quality bloat from the sitemap, giving you more precise data about your index and more space to focus on the higher-ranking parts of your site.

Using Yoast to Deactivate Site Content:

1. Navigate to “General” > “Search Appearance” > “Content Types”
2. Deselect any elements, for instance, testimonials, that you’d like to be left out of the index.

You can use Yoast to trim bloat from your website by deselecting content you don't want to index!

Option 3: Building a Sitemap with Screaming Frog

Screaming Frog is far and away my favorite method of building a site map, especially for large e-commerce providers. You can use screaming frog to crawl through your site, export a URL list, and delete URLs that you don’t want indexed. Let’s dive in.
Pruning your site map for performance is absolutely essential for managing a big e-commerce store. You may have products that you need to be indexed, but may also have subcategory pages that you need to ignore. Or you may have a ton of excellent blog posts linking out to some product pages and you want to make sure that you have everything covered. You also have some weird archive folders or legacy news content that your SEO wants you to keep on the site but you don’t really need because no one cares about it.
Screaming Frog makes it easy to throw out stuff you don’t want and only crawl URLs that really, really matter to your business. The steps are easy!

How To Build a Sitemap With Screaming Frog:

1. Download and install the Screaming Frog client.
2. Enter the url of the website you wish to crawl into the search client.

Screaming Frog is a killer option for building a sitemap when you manage a large e-commerce business

3. Press “Export” and title your document to produce a report.
4. Open your list of urls in a spread-sheet processing application such as Google Sheets.
5. From there, comb your list of URLs for those you want to remove. Highlight all of the relevant cells and copy them.
6. Return to Screaming Frog and select “List” from the “Mode” dropdown menu.

Screaming Frog will crawl your site and compile a list of urls that is easy for you to prune and audit

7. Press the “Upload” button with “Paste” selected, which will retrieve the copied URLs from your clipboard.
8. After crawling from the dropdown menu at the top of the screen select “Sitemap” and “XML sitemap.”

When exporting your sitemap you have a number of options in Screaming Frog that allow you to configure exactly the way you would like to receive your data

9. Make sure your settings are defined to only export the content you want to. You can use the “priority” menu to specify your sitemap configuration even more. As crawl depth goes down, you can define how to prioritize the pages that are deep down in your sitemap. A great utility for managing the ‘crawl budget’ for big websites. This is a way to make sure the right pages that you are trying to rank get indexed by Google.

Use Screaming Frog to precisely control the priority of each part of your website by defining crawl depth

10. When ready, export your sheet.

*NOTE: It can be dangerous to select including images with a high number of inlinks. Most often credit card logos and other supplemental images will be the most linked to pages, which you wouldn’t want indexed, so it’s often better to select and curate your URL list as well.

Screaming Frog is a great tool for building site maps. It’s export tool deselects 300, 400, and 500 response codes by default. It can be a great method of crawling a site to test for 400 errors, a good way to figure out if your site’s devs know what they’re doing when it comes to sitemaps.

To use the List crawling tool you will need to have the paid version of Screaming Frog. If you are using the free version, you can still get a lot out of it for sitemap needs!

Screaming Frog is really the end-all-be-all of sitemap creation technologies. If you are worried about the scale of your SEO needs, it is a great place to start. And while we’re here, I’ll throw out one more pro-tip for making the most of this software: When you’re in the list mode in Screaming Frog there’s an option to download a sitemap index beneath the “Upload button.” This can be really helpful for debugging any kind of mismatch in your sitemap.

Thanks for reading and be sure to check out the Web Upon blog for more cutting-edge SEO secrets!

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