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Numerous studies have proven radio to be an effective method for advertising. Like on television, the advertising supports the radio shows, thus when the host takes a break, commercials relay the advertising message or messages. The down side to this is that today, many, many more people are turning to the internet, which means the only significant time people are spending listening to their radio is in their car to or from work. Does this mean that radio and audio advertising is no longer effective? Absolutely not. The internet offers another location for audio advertising. There are a couple of potential outlets. 

There is streaming audio which is simply what it sounds like. Audio that is a constant online. This are produced by individuals, and published through online radio stations. Here you can still maneuver things as you once did for the traditional radio stations, or you could do something creative and develop a streaming radio feed for you website. This will do two things, 1 bring your website more traffic, and 2 give you the opportunity to discuss your products around the clock, through recordings and such for your site. This however can be difficult as some radio stations will require you to keep the content fresh. You will want to evaluate the options in detail to be sure you are able to make the best arrangements for your success. 

One other option closer to the traditional radio station format, is to sponsor a podcast, or a virtual radio station. You can evaluate shows like you did when you were advertising on the radio, and select what shows should get the benefit of your sponsorship. They will then promote your products to their listeners, and you will be able to watch your sales increase rapidly. 

Podcasting is creating a radio show of sorts for online distribution. This enables you to have a downloadable or re-playable audio file attached to your site. You can record the information you want expressed for your blog.  Having a podcast will enable your visitors to share your message with others easily. Your information is then heard many times throughout the course of the day, and your website gets the traffic because of it. This means that you have the opportunity to tell potential customers about your goods, services and products before they buy. This is as effective as any other form of audio, only it is heard by the most targeted audience – yours! Podcasts, like blogs should be updated on a fairly regular basis. For a podcast however, a regular basis does not mean every day, instead It can be as regular as twice a month, as long as it is on a predictable schedule. 

The same studies that showed how effective audio is for increasing sales can be put to your advantage by utilizing one of the above methods. Tell your customers why they want to work with you and use your products.